Tradition and innovation that bloom and flourish together
Our cooperative unites people with the land, transforming agricultural labour into shared values. At the heart of it all is the Tuscan Iris – a flower that, for centuries, has painted the hillsides purple. Cultivated with care and respect for the environment, each rhizome, or underground plant stem, tells a story of the strength and authenticity of Tuscany – it’s a symbol of tradition, passion and community.
45
years we have been on this land
20.000 Kg
iris produced in a year
+150
members that make up the Cooperative
90%
of the national iris production
Where the iris comes from
Take a journey through the Tuscan valleys and hills to discover the places where it all started.
Our commitment to biodiversity
Taking care of the land means taking care of and protecting all life forms. With the ‘Sovescio’ (cover crops, or green manure) and ‘Farfalle’ (butterflies) projects, we ensure that the fields bloom not just with iris, but with the future.
